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Three ways your number can work with this platform. Details below are taken from Meta's own documentation.
| Business App | Cloud API | Coexistence | |
|---|---|---|---|
| Cost | Free | Free tier, then per conversation | Same as Cloud API |
| Messages reach this CRM | No | Yes | Yes |
| Staff keep using the phone app | Yes | No, number moves fully to the API | Yes, same number on both |
| AI replies and lead tracking | No | Yes | Yes |
| Existing chat history | Stays on the phone | Not carried over | Kept, plus up to 180 days synced in |
| Sending speed | Normal chat speed | No fixed cap | Capped at 20 messages per second |
| Features you lose | None | The phone app itself | Disappearing and view once messages, live location, broadcast lists |
| Setup effort | None | Moderate | Highest, needs Meta business verification and app review |
Pick Business App if
One person handles messages and you need nothing automated.
Pick Cloud API if
You are starting on a fresh number and are fine not using the phone app for it.
Pick Coexistence if
Your number is already live on the phone with contacts and history you cannot lose.
Full comparison and FAQ · Pricing · When is a WhatsApp message free?